"So, Start Small"
Our eldest son, Matt, works out regularly at a locally owned gym in west county St. Louis. It has a curious focal wall inside that features the company’s logo against a background of honeycombs. I had to look at a picture of the wall for quite a while before I caught on to the genius of it all. We all know bees are busy, industrious, and sometimes stinging creatures. But did you know how remarkable it is that they build waxy trays of hexagons into which they deposit and store their sweet and delicious honey? Photo credit: The Iron Hive www.theironhive.com Experienced beekeepers will tell you that those multiple thousands of honey-filled hexagon cells are sturdy, enduring, and do not waste any storage space. They are also able to sustain a lot of weight when the hive is at capacity. In addition, the smooth edges protect the larvae from sharp punctures. Overall, this design suits the bees perfectly. Which brings me back to why this logo and background are perfect for a setting promoting ...