The Digital Era!
When I was a boy, we received information through the local and regional newspapers, the county and area-wide radio stations and the bi-state television stations. These entities had names and call letters like: The Leader-Union, Decatur Herald, WFMB, KMOX, KSD and KPLR. And then there was the weekly little "rag" that I delivered - Grit Magazine. Grit was purchased by a 25 year-old immigrant in 1885 who started with a circulation of 4000. When I was in junior high in the mid-sixties and pedaling Grit throughout my neighborhood on a red Schwinn bicycle with two rear side baskets, circulation had soared to over 1.5 million subscribers. The core demographic for this newspaper was and is today, rural America. Grit still targets its information piece to families living in farm communities. Although no longer delivered door-to-door, you can still get a subscription to Grit and it can also be accessed online. Ad photo used courtesy of Grit Magazine, www.Grit.com Things have ce...